10 Nov 2015
Towngas won two awards in the HKMA/TVB Awards for Marketing Excellence 2015 with “Total Kitchen Solu
The Hong Kong and China Gas Company Limited (Towngas) is pleased to receive two awards in the HKMA/TVB Awards for Marketing Excellence 2015, which is widely recognized as the Oscars in marketing field, in the recognition for its campaigns of ‘Total Kitchen Solution’ and ‘Cook for Love’, executed in 2014-2015.
Towngas has smartly created a great campaign to explore business opportunities with ‘Total Kitchen Solution’. We launched 2 brands – Mia Cucina and Scholtès, as an expansion of product portfolio to European premium kitchen cabinet and appliances to grow B2B demand for kitchen solution, by strategically riding on consumers’ influences to drive purchase motivation among property developers. Through our mass communication, such as TV Commercial, outdoor billboard, social media exposure, collaboration with key opinion leaders and cooking events for developers etc., we successfully generated the desire from consumers and property developers. This campaign has most importantly and prominently filled the gap of an emerging need in the market: chase for premium living with smaller kitchen floor plan.
Besides, we created the ‘COOK FOR LOVE’ movement to call for a simple commitment – “我決定今晚返屋企食飯!” (encouraging more Hong Kongers to express their love to cook or dine more at home). Through our communications beyond our thematic TVC “Cook for Love”, from online and offline mass movement and engagement among adults and kids, as well as those in need via the efforts we made in our retail stores and with our partners through charitable causes, we lived up to Towngas “Wenxin” (溫馨) mission to make Hong Kong a warmer city. We successfully garnered 1,585,642 pledges to cook for love!
Mr. Peter Wong, Head of Commercial – HK Utilities of Towngas (right), received the awards at the award presentation ceremony of HKMA/TVB Award for Marketing Excellence 2015.